CREATIVE PROCESS
Tell us everything, so we can really get to know you and what your business is about. During this time, we’ll also reveal more about our design approach. If the stars align, we’ll send you a project timeline and brand questionnaire, so we can create your individual identity that reflects you and the customers you want to attract.
From there, we’ll capture every single aspect of your “what” and “why” to deliver an in-depth brand strategy that vibes with your business goals and target audience, along with a visual moodboard that strategically positions your brand to stand out versus blend in.
YOUR JOURNEY
/ BRANDING FUNDAMENTALS
ORIGIN STORY
difference.outward, consumer-facing expressions. While this includes both verbal messaging and visual elements — here, we’re experts in the latter. A brand’s visual identity, or brand suite, typically includes a logo, secondary logos, marks, submarks, a curated color palette, and fixed typefaces. Every hero has an origin story. In literary terms, this accounts for a character’s background and major influences. Their humble beginnings. The start of something grand. Your brand’s origin story unveils guiding inspirations and the dawn of a vision. In other words, it reveals your “why.”
ONE CONCEPT
The one-concept approach spotlights stand-out ideas filled with brilliant promise, allowing them their best chance at success. Stemming from a sweeping brainstorm of various design concepts, the concept with the most potential is presented alone, prompting a hyper-focused process of development and refinement in a crystal-clear direction.
STYLE GUIDE
A brand’s style guide details the visual elements and messaging distinct to the brand. It serves as a reference, an authoritative rule-book on the appropriate uses and applications of graphic elements and other key components to ensure consistency across all platforms and brand expressions.
DISCOVERY
By reflecting on your brand’s origins, researching your industry and ideal consumer, and learning everything there is to learn about your business model and offerings, we’ll uncover the “why” and “how” of your brand — your superpower.
These insights become inspirations that inform the creative direction and strategy behind your new visual identity.
Drawing from the inspirations unearthed in the brand discovery process, we’ll begin to weave your vision and strategy into powerful visuals. I treat your vision with great care and intention, meaning that every letter, line of code, and design is rooted in thoughtful purpose.
Using the one-concept approach, we’ll undergo an extensive drafting and revision process to ensure we’re on the same page every step of the way as your re-imagined brand identity comes to life.
STORYTELLING
SYNTHESIS
This is the part where we give your new brand a place to call home. Whether it’s refreshing your brand identity or whipping up a new website, we’ll create a visionary world that motivates connections and inspires engagement.
A space that serves to tell your story, spotlight your process, and share your promise, your website will be curated with your new brand assets, aesthetic layouts, user-friendly design, and visual messaging meant to elevate your client experience and level up your brand presence.
Strategy is at the heart of everything we do here and it's the fuel of every successful brand you know of. Our brand strategy process is centered around a 90 minute strategy workshop that helps us uncover those juicy details about your brand. We’ll cover brand purpose, brand persona, competitors, target audience, positioning, messaging and more to make sure that your brand is fueled with the good shit from the start - authenticity, substance and clarity.
Every brand identity design project has some level of brand strategy, and for those that aren't quite ready for identity design can work with us through a standalone workshop.
This service is beneficial to any brand at any stage of business, and you'll walk away with a Brand Strategy Plan that will help you maintain and sustain your business from here forward.
You were born to do more than just stand out. You're in the business of impacting the lives of your people in all sorts of ways - and a brand that gives you confidence to show up every day is imperative. A scroll stopping identity will be the best partner in crime you'll ever have - and that's the goal with every brand identity project at the FHC
day rate - $1350 for 8 hours, brand design $3000
A dedicated two week design experience built to address your most pressing branding and design needs. During our condensed experience we’ll work on tackling some of the holes in your online presence in the quickest and most cohesive way possible
Website Design
Your website is your 24 hour cheerleader. She's there for you when your hair is greasy and your face is dirty. She's putting your best face forward when you're on vacation, or hanging with your crew. Your website is your own corner of the internet where your voice is the loudest in the room. And we're here to help you stick the landing.
You've got THIRTY SECONDS before visitors decide to stay on your site or leave - so there's no time to fuck around. With a psychology and strategy backed website design, you'll be able to to increase sales, effortlessly display your expertise and educate your people all without lifting a finger.
WORK WITH US
STARTING AT $5,000 | INQUIRE FOR A CUSTOM QUOTE
From investment guides, to social media templates, to courses, to membership platforms, all the way to thank you cards and wrapping paper for client gifts - we're here to help you figure out ways to market your business in the best way possible and delight your clients from the moment they sign on.
While we prefer not to work with existing brand identities to ensure that we’re creating a cohesive brand from start to finish, we can assess the quality of your new brand to see if it can be used intentionally.
Most projects include some form of brand strategy. We firmly believe that designing without strategy, without understanding who we're talking to and what they need, only hurts you and your business in the long run. During our consultation call, we'll assess how in-depth your brand strategy needs to be to help you reach your goals.
WHAT IF I NEED SUPPORT AFTER LAUNCH? website package comes with post launch support, and if you need more outside of that, you can book some time on our calendar at a special past client hourly rate. The website platforms that we build on are super easy to use and maintain, so no worries there!
Philosophy
EXPLORATION
We encourage our brands to discover more about what they have to offer and how they can serve their people. Social media won’t be here forever, so we push clients to expand their vision for their business outside of these platforms and offline whenever possible.
INDIVIDUALITY
In a world full of shiny objects, it's imperative that our work is thoughtful, inspiring, and unique. You don't get anywhere without stepping out of your comfort zone, and that's what we strive to do with every project.
MINDFULNESS
Your brand is how you show up for your people, but showing up for yourself is equally important. The glorification of working 24/7 and staying busy is toxic. We make time for reverie whenever possible and encourage our clients to do the same.
COLLABORATION
Design is a living and breathing relationship that grows, shrinks, and changes shape just like you do - and we're here to support you at every stage.
THE HONEY FOLK WAY
JUST BECAUSE WE’RE THE LIFE OF THE PARTY DOESN’T MEAN WE DON’T
We believe that your client experience is a reputation building aspect of your business that deserves thoughtful maintenance.
Have a better understanding of what makes your brand unique and convey it powerfully?
Easily convert more site visitors with informative and creative design?
Use your online presence to quickly and easily build trust with your audience?
Grow your income and meet your goals so you can do more of what fulfills you?
You’re a perfect fit if you: TRUST THE PROCESS, THINK OUTSIDE THE BOX, WANT A PARTNER
All of that (and so much more) is within your grasp.
My goal is to help you accomplish those big goals at a steady and comfortable pace through good design — no super late nights of “hustling”.
When it comes to your business, you crave a brand that makes your heart race with possibility and gives you the stability to dream bigger and bigger. There are a thousand solutions out there making big promises, but what you're really looking for? A creative problem solver who can help you push through the noise & eclipse the competition with branding so good you won’t need a rebrand.
Because building a business that inspires, challenges, and supports you isn’t easy. And it doesn’t happen over night. By getting laser-focused on your people and making your business irresistible to them, you will have everything you need to grow and scale your business on your own terms.
I CURSE IN MEETINGS, I REFUSE TO WORK ON THE WEEKENDS, AND I TAKE A LOT OF NAPS.
LET’S SHAKE THINGS UP